Return of investments.
If we have unrequited affection for someone it is emotional masochism. You cannot love someone who doesn't love you - that is merely obsession and infatuation at best. And well, at worst, we are busy realizing our childhood trauma of never feeling good enough, lovable and so forth. Why we unconsciously seek out people who will confirm our automated negative selv-talk. And because we are comfortable with our own trashtalk and believe this to be true about ourselves - that we are not worth it - we stay, we endure and hang on like a cat to the curtain tails. It is painfully pathetic.
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